WZRD is a full-service marketing agency focusing on events and promotions that manages the entire process from concept to implementation and control of all phases of a marketing operation or provides individual services.
WZRD’s corporate mission is to plan, organise and manage events, and promote the development and market penetration of Brands and Companies that use Events and Sport as a strategy and vehicle for advertising.
Since its launch in 2011, WZRD has been known for working side by side with some of the most important Italian and global brands, as well as authorities and institutions. Synergy with other agencies on projects is an integral part of our modus operandi.
In the language of our time, the expression Freestyle describes an activity in which the participantis free to follow his own style. In sport Freestyle is a competition or a specialty in which the rules are more flexible than those of the original sport.
At work, freestyler are people who express their knowledge and professionalism without being limited by habit and everyday life.
2012 ADIDAS/VESPA Street guerrilla marketing, Milan
2012 NBA/FOOT LOCKER, Meet&Greet with Kobe Bryant, Milan
2012 LE COQ SPORTIF, Pitti, Florence
2012 NIKE BATTLE IN THE GARDEN, Basketball tournament, Bologna
2012 NBA EUROPE LIVE TOUR 2012, Piazza Duomo Milan
2013 NBA SCHOOLS CUP, National basketball tournament, Italy
2013 ADIDAS/DERRICK ROSE, Milan
2013 NIKE/KEVIN DURANT, Milan
2014 PEUGEOT@XFACTOR 8, Turin, Bologna, Rome, Milan
2014 NIKE_WE OWN THE NIGHT, Women Run, Milan
2014 NIKE_WE OWN THE SUMMER, NTC Class, Milan
2014 NIKE_THE NEVER EVER ENDING, Workout, Milan
2014 NIKE_READY FOR ANYTHING, Women Run, Milan
2014 NBA_3X SUMMER TOUR, Naples
2014 NON CALPESTIAMO LA LINEA GIALLA, Turin National Basketball & Educational
Tour, Bari, Milan, Florence, Bologna, Mestre, Verona, Geneva, Naples, Rome
2015 NIKE_X-CAT SPORTS CLUB, Workouts, Milan
2015 NIKE_NTC LIVE MUSIC EXPERIENCE, Milan
2015 NIKE_LIBERTY DAY, Milan
2015 NIKE_WOMEN’S RACE SERIES, Women Race, Milan
2015 NIKE_NTC GET UP, Milan
2015 NBA_FANZONE, Piazza Duomo Milan
2015 NBA_GLOBAL GAMES FAN ZONE, Piazza Sempione Milan
2016 NIKE_THE NATURE OF MOTION, Design Week, Milan
2016 NIKE_MAMBA MENTALITY TOUR BY KOBE BRYANT, Milan
2016 NIKE/FOOT LOCKER, Meet&Greet with Gué Pequeno, Bernardeschi,
2016 NBA_ZONE, Piazza Duomo Milan